Redefining media opportunities

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Posts Tagged With: Social Media

Charlene Li on building a personal brand while on the clock

November 9th, 2010 at 09:14 » Comments Off

Jeffrey Hayzlett's groundbreaking social media work for Kodak made him into one of the biggest brands in marketing. Did Kodak stumble when the CMO left the company? Similarly, the departure of ...more »

PR driving social media bus, says Altimeter’s Charlene Li

October 22nd, 2010 at 10:12 » Comments Off

Budget season is in full swing inside organizations with calendar fiscal years.  Chances are a few new line items have made their way into the public relations spending plan for ...more »

Stream of consciousness from Monitoring Social Media, Boston

October 5th, 2010 at 08:27 » Comments (3)

Tweeting from industry conferences is a doubled-edged sword. Those interested in the content from the event are thrilled to pull in a stream of interesting observations without having to plunk down ...more »

Watching the Dough Rise: Restaurant Marketing on Facebook Now Fully Baked

June 1st, 2010 at 09:40 » Comments Off

Jittery marketing pioneers at big brands have chugged antacids, taken up yoga and updated their resumes as they await proof that their early forays into big-budget social media programs will ...more »

Is your crisis communications plan anti-social?

April 19th, 2010 at 11:47 » Comments Off

Chief financial officers have dealt with auditors since the days of the abacus. Smart chief technology officers bring in friendly hackers to test the ability of firewalls to withstand cyber ...more »

Yelp, at SXSW, responds to critics about doctor, restaurant reviews

March 14th, 2010 at 13:10 » Comments Off

Two Yelp, Inc. community managers sat calmly during  a SXSW Interactive session, The Yelp Effect: When Everyone's A Restaurant Critic,  in which the site's user-generated reviews model received a ...more »

Sprinting into social CRM

February 9th, 2010 at 12:24 » Comments (1)

Underdogs are often in the best position to do things right. That's what I've been seeing at Spring Nextel, the beleaguered wireless player in a space dominated by AT&T, Verizon and ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »

Appreciating CEOs who appreciate PR

November 16th, 2009 at 10:35 » Comments Off

Don't let the mustard-colored sports coat fool you.  Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »
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