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	<title>PounceNow &#187; restaurants</title>
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		<title>Yelp, at SXSW, responds to critics about doctor, restaurant reviews</title>
		<link>http://www.pouncenow.com/2010/03/yelp-at-sxsw-responds-to-critics-about-doctor-restaurant-reviews/</link>
		<comments>http://www.pouncenow.com/2010/03/yelp-at-sxsw-responds-to-critics-about-doctor-restaurant-reviews/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 18:10:28 +0000</pubDate>
		<dc:creator>Dave  Armon</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.pouncenow.com/?p=711</guid>
		<description><![CDATA[
Two Yelp, Inc. community managers sat calmly during  a SXSW Interactive session, The Yelp Effect: When Everyone&#8217;s A Restaurant Critic,  in which the site&#8217;s user-generated reviews model received a bit of a thrashing.


Seattle-based Michelle Broderick and Austin-based Kevin Newsum, chimed in briefly to promote their availability following the panel, in which an Austin American-Statesman restaurant [...]]]></description>
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<div><span>Two Yelp, Inc. community managers sat calmly during  a SXSW Interactive session,<a href="http://twitter.com/#search?q=%23theyelpeffect"> The Yelp Effect: When Everyone&#8217;s A Restaurant Critic</a>,  in which the site&#8217;s user-generated reviews model received a bit of a thrashing.</span></div>
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<div><span>Seattle-based <a href="http://twitter.com/michellebee">Michelle Broderick</a> and Austin-based <a href="http://officialblog.yelp.com/2010/03/sxsw-wheres-the-party-at.html">Kevin Newsum</a>, chimed in briefly to promote their availability following the panel, in which an Austin American-Statesman restaurant critic <a href="http://twitter.com/broylesa">Addie Broyles </a>and prolific Yelp contributor <a href="http://misohungrynow.blogspot.com/">Jennie Chen</a> led a broad-ranging discussion about restaurant marketing, the merits of user-generated reviews and frustrations over the power of Yelp.</span></div>
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<div><span>After the session, Broderick acknowledged complaints from physicians that the review process is unfair and said the issue is complex because federal privacy regulations inhibit medical professionals&#8217; ability to respond to reviews. Restaurants can say they served you an appetizer but doctors can&#8217;t say they took out your appendix, said Broderick.</p>
<p>The Yelp social media staffers denied the review process is tainted by a pay-to-suppress-negative-reviews policy.</p>
<p>Yelp was hit with a <a href=" http://www.scribd.com/doc/27852238">lawsuit</a> on March 3 in San Diego alleging it removed positive reviews for a business that declined to advertise on the site. It was the second such suit filed against the company, according to <a href="http://techcrunch.com/2010/03/04/yelp-lawsuit-extortion/">TechCrunch.</a></p>
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