Redefining media opportunities

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Posts Tagged With: public relations

PR driving social media bus, says Altimeter’s Charlene Li

October 22nd, 2010 at 10:12 » Comments Off

Budget season is in full swing inside organizations with calendar fiscal years.  Chances are a few new line items have made their way into the public relations spending plan for ...more »

PR software for the people, by the people

August 6th, 2010 at 15:38 » Comments Off

OpenTable ended the unpleasant ritual of waiting on hold for a snooty hostess to  book your dinner reservation for a popular restaurant. GPS devices from Garmin, TomTom and Magellin have made ...more »

Appreciating CEOs who appreciate PR

November 16th, 2009 at 10:35 » Comments Off

Don't let the mustard-colored sports coat fool you.  Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »

Digital marketing isn’t stale, but it’s mainly pale and male

October 10th, 2009 at 15:55 » Comments (3)

I don't expect diversity in the New York supermarket business.  Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »

Consolidation accelerates among PR, marketing services firms

August 5th, 2009 at 12:31 » Comments Off

[caption id="attachment_395" align="aligncenter" width="215" caption="Mirage? M&A drought appears to be ending in PR, marketing space."][/caption] After a long drought, M&A is picking up among the service providers relied on by ...more »

Shivers, nausea, fever? That’s just a PR guy who can’t sell his story while the media is covering swine flu

April 27th, 2009 at 11:43 » Comments Off

With circulations and ad sales down, staff cuts up and red ink flowing out of control, it’s easy to draw the conclusion that the coroner has official pronounced mainstream media ...more »