Redefining media opportunities

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Posts Tagged With: PRSA

Entrepreneur’s solution to trade show price gouging

October 18th, 2011 at 21:10 » Comments Off

[caption id="attachment_1119" align="alignleft" width="368" caption="Consulting giant Booz Allen Hamilton's uber-professional booth awaiting shipping on the final day of PRSA. "][/caption] For the entrepreneur founder of a startup, exhibiting at a trade ...more »

PR driving social media bus, says Altimeter’s Charlene Li

October 22nd, 2010 at 10:12 » Comments Off

Budget season is in full swing inside organizations with calendar fiscal years.  Chances are a few new line items have made their way into the public relations spending plan for ...more »

Predicting next year’s hot PR topic: anti-social media

October 19th, 2010 at 15:53 » Comments Off

For those who see the glass as half-empty, don’t worry.  Marketers and PR folks will start focusing on you in 2011. Jonathan Evans, my longtime colleague and friend, attended the annual ...more »

PR software for the people, by the people

August 6th, 2010 at 15:38 » Comments Off

OpenTable ended the unpleasant ritual of waiting on hold for a snooty hostess to  book your dinner reservation for a popular restaurant. GPS devices from Garmin, TomTom and Magellin have made ...more »

Conference overload in fragmented PR market

November 7th, 2009 at 17:35 » Comments Off

My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  "He'd show up ...more »

Digital marketing isn’t stale, but it’s mainly pale and male

October 10th, 2009 at 15:55 » Comments (3)

I don't expect diversity in the New York supermarket business.  Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »