Redefining media opportunities

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Posts Tagged With: PR

Smart consumers, PR pros benefit from media fragmentation

April 30th, 2009 at 09:42 » Comments (2)

Sometimes fast isn't fast enough. As the Rochester, N.Y., reporter for UPI in the '80s, it used to embarrass me to get a message from BROOKS-NXF (Dorthea Brooks on the New ...more »

Shivers, nausea, fever? That’s just a PR guy who can’t sell his story while the media is covering swine flu

April 27th, 2009 at 11:43 » Comments Off

With circulations and ad sales down, staff cuts up and red ink flowing out of control, it’s easy to draw the conclusion that the coroner has official pronounced mainstream media ...more »

April Fool’s Day means red alert in newsrooms

March 31st, 2009 at 09:01 » Comments (2)

While Batboy still lives in the form of an off-Broadway musical, I miss seeing his face on the cover of the tabloid Weekly World News, alongside the supermarket checkout counter. Now ...more »

Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks

March 7th, 2009 at 10:38 » Comments (1)

Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA.  The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »

Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’

February 17th, 2009 at 10:19 » Comments (2)

I’m in awe of the tens of thousands of games and widgets that are now part of Apple’s App Store. This touch-screen ecosystem doesn’t net big bucks for most developers. ...more »

How will drug makers spend their pen money?

January 10th, 2009 at 11:01 » Comments Off

I will miss my Viagra note pad. And my Rogain roller ball pen. And my Nexium coffee mug. Expect to see more doctors and dentists shopping at Staples, now ...more »

Zappos bares a sexist sole

January 6th, 2009 at 10:17 » Comments Off

Along with Comcast, JetBlue, Marriott, Southwest Airlines and PR Newswire, I have always viewed Zappos as a Twitter poster child. The shoe retailer has been praised by many ...more »

Coffin’ up some publicity

January 5th, 2009 at 12:51 » Comments Off

[caption id="attachment_4" align="alignleft" width="300" caption="Jay Richardson views The Big Bopper"][/caption] Chantilly means something different to just about everyone. To my wife, a talented baker, it’s the whipped Chantilly cream she ...more »
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