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Posts Tagged With: Marketing

Watching the Dough Rise: Restaurant Marketing on Facebook Now Fully Baked

June 1st, 2010 at 09:40 » Comments Off

Jittery marketing pioneers at big brands have chugged antacids, taken up yoga and updated their resumes as they await proof that their early forays into big-budget social media programs will ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »

AOL: To hell with the long tail

November 30th, 2009 at 16:05 » Comments (1)

Riders of elevators in New York City office buildings know what topics are trending on Twitter even before they fire up their computers each morning. As legions of office workers scurry ...more »

Digital marketing isn’t stale, but it’s mainly pale and male

October 10th, 2009 at 15:55 » Comments (3)

I don't expect diversity in the New York supermarket business.  Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »

Korean translation for ‘chutzpah’ may be newest Twitter challenge

May 15th, 2009 at 15:43 » Comments Off

New Yorker Sandy Cohen has started an unconventional translation company, Speaklike.  Rather than thriving on the conversion of encyclopedia-sized documents from English into Arabic or Portuguese, Sandy's start-up offers Twitter ...more »

Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’

February 17th, 2009 at 10:19 » Comments (2)

I’m in awe of the tens of thousands of games and widgets that are now part of Apple’s App Store. This touch-screen ecosystem doesn’t net big bucks for most developers. ...more »

The unfashionable middleman

February 10th, 2009 at 04:59 » Comments Off

Drivers and pedestrians bitched about workmen unloading delivery trucks on East 40th Street near Bryant Park last night.  They don't know how good they have it. Fashion Week, opens Feb. 13 ...more »

How will drug makers spend their pen money?

January 10th, 2009 at 11:01 » Comments Off

I will miss my Viagra note pad. And my Rogain roller ball pen. And my Nexium coffee mug. Expect to see more doctors and dentists shopping at Staples, now ...more »

Zappos bares a sexist sole

January 6th, 2009 at 10:17 » Comments Off

Along with Comcast, JetBlue, Marriott, Southwest Airlines and PR Newswire, I have always viewed Zappos as a Twitter poster child. The shoe retailer has been praised by many ...more »

Coffin’ up some publicity

January 5th, 2009 at 12:51 » Comments Off

[caption id="attachment_4" align="alignleft" width="300" caption="Jay Richardson views The Big Bopper"][/caption] Chantilly means something different to just about everyone. To my wife, a talented baker, it’s the whipped Chantilly cream she ...more »