Redefining media opportunities

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Posts Tagged With: Facebook

Predicting next year’s hot PR topic: anti-social media

October 19th, 2010 at 15:53 » Comments Off

For those who see the glass as half-empty, don’t worry.  Marketers and PR folks will start focusing on you in 2011. Jonathan Evans, my longtime colleague and friend, attended the annual ...more »

Diffusing social F-bombs

June 6th, 2010 at 12:24 » Comments Off

Life would be much simpler if those responsible for defending corporate reputations only had to worry about good old-fashioned F-bombs. But four-letter words are just one of a growing list of ...more »

Watching the Dough Rise: Restaurant Marketing on Facebook Now Fully Baked

June 1st, 2010 at 09:40 » Comments Off

Jittery marketing pioneers at big brands have chugged antacids, taken up yoga and updated their resumes as they await proof that their early forays into big-budget social media programs will ...more »

Is your crisis communications plan anti-social?

April 19th, 2010 at 11:47 » Comments Off

Chief financial officers have dealt with auditors since the days of the abacus. Smart chief technology officers bring in friendly hackers to test the ability of firewalls to withstand cyber ...more »

You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments Off

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Word-of-mouth Olympics: Einstein wins gold, Aveda silver

February 22nd, 2010 at 07:18 » Comments Off

Hats off to two retailers for getting creative giving freebies to consumers in February.  Neither had a damn thing to do with the Vancouver Winter Olympics, but Americans have medals ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »

Philanthopy pennies at a time

December 8th, 2009 at 21:23 » Comments Off

"Take a penny leave a penny" is a welcome sign at cash registers. Sadly, I've seen far fewer of these spare change jars as retailers would rather weigh my pockets down ...more »

Shivers, nausea, fever? That’s just a PR guy who can’t sell his story while the media is covering swine flu

April 27th, 2009 at 11:43 » Comments Off

With circulations and ad sales down, staff cuts up and red ink flowing out of control, it’s easy to draw the conclusion that the coroner has official pronounced mainstream media ...more »

Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’

February 17th, 2009 at 10:19 » Comments (2)

I’m in awe of the tens of thousands of games and widgets that are now part of Apple’s App Store. This touch-screen ecosystem doesn’t net big bucks for most developers. ...more »
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