Redefining media opportunities

PounceNow

Posts Tagged With: Earned Media

AOL: To hell with the long tail

November 30th, 2009 at 16:05 » Comments (1)

Riders of elevators in New York City office buildings know what topics are trending on Twitter even before they fire up their computers each morning. As legions of office workers scurry ...more »

Genesee earns coverage by pouncing on Obama ‘beer summit’

July 30th, 2009 at 07:05 » Comments Off

Most corporate communicators would steer clear of a news event involving charged racial tensions and the police. But President Obama's use of a "beer summit" to calm the war of words ...more »

Mucking up Twitter

July 28th, 2009 at 13:59 » Comments (1)

Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »

Coffin’ up some publicity

January 5th, 2009 at 12:51 » Comments Off

[caption id="attachment_4" align="alignleft" width="300" caption="Jay Richardson views The Big Bopper"][/caption] Chantilly means something different to just about everyone. To my wife, a talented baker, it’s the whipped Chantilly cream she ...more »