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	<title>PounceNow &#187; dna13</title>
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	<description>Redefining media opportunities</description>
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		<title>Conference overload in fragmented PR market</title>
		<link>http://www.pouncenow.com/2009/11/conference-overload-in-fragmented-pr-market/</link>
		<comments>http://www.pouncenow.com/2009/11/conference-overload-in-fragmented-pr-market/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 22:35:06 +0000</pubDate>
		<dc:creator>Dave  Armon</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[dna13]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[SNCR]]></category>

		<guid isPermaLink="false">http://www.pouncenow.com/?p=567</guid>
		<description><![CDATA[
My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  &#8220;He&#8217;d show up to the opening of an envelope.&#8221;
These days, any exec who attended the plethora of events aimed at professional communicators would be hard pressed to get [...]]]></description>
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<p>My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  &#8220;He&#8217;d show up to the opening of an envelope.&#8221;</p>
<p>These days, any exec who attended the plethora of events aimed at professional communicators would be hard pressed to get their work done &#8212; assuming their job wasn&#8217;t eating rubber chicken lunches in hotel ballrooms and attending tweet-ups.</p>
<p>Barely a day has passed since I finished reading tweets from those attending the annual research symposium of the <a href="http://sncr.org/2009/05/27/2009-symposium-and-awards-gala/">Society for New Communications Research</a> (whose SNCR acronym is pronounced like the caramel-nougat-peanut candy bar) outside Boston.  Now, some of those very same techie flacks are heading to San Diego for the big <a href="http://prsa.org">Public Relations Society of America</a> conference.</p>
<p>But wait, we&#8217;re not through yet. Thursday marks<a href="http://www.prweekus.com/The-Next-Conference/section/1213/?DCMP=EMC-PRWNEXT-prestitial3"> PR Week&#8217;s NEXT event i</a>n New York City.  On Nov. 12, 18 and 19, Steve Etzler&#8217;s  <a href="http://www.bdionline.com/">Business Development Institute</a> is holding three separate forums.  Before the month&#8217;s out, there&#8217;s even a <a href="http://bernaisesource.com/Events.html">PR Camp </a>in New York, the brainchild of Atlanta comms veteran Dan Greenfield.</p>
<p>I&#8217;m pretty sure the above list doesn&#8217;t come close to scratching the surface of autumn events designed to provide professional development &#8212; and a nice revenue stream for organizers.   Other organizers who do a quality job with educational events include  <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;ved=0CAcQFjAA&amp;url=http%3A%2F%2Fwww.womcom.org%2F&amp;ei=SvX1SoH-I5Co8Aao2sXzCQ&amp;usg=AFQjCNHKUhtWdqzEwnpZ7H5LHld1FOBqug&amp;sig2=lKT2XpvOkT2JXu7b0zrJgg">Women in Communications</a>, the <a href="http://iabc.com">International Association of Business Communciators</a>, <a href="http://niri.org">National Investor Relations Institute,</a> <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;ved=0CAcQFjAA&amp;url=http%3A%2F%2Fwww.mediabistro.com%2Fprnewser%2F&amp;ei=hvX1SvfRDtOA8Qa-tsnzCQ&amp;usg=AFQjCNHI2LgNZ_6MMxeBRbizBkXeKspQYg&amp;sig2=POd1twW4ICsFHzHmx7v7bg">Mediabistro</a> and <a href="http://www.bulldogreporter.com/ME2/Audiences/Default.asp?AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68">Infocom Group</a>.</p>
<p>The unprecedented fragmentation taking place among publishers, industry associations,  entrepreneurs and ad hoc groups involved in PR means there&#8217;s plenty of idea sharing and peer conversations taking place at these events.  The sad reality, though, is that many would-be attendees have to hold down the fort because of a lack of adequate staffing and a downhold on corporate travel expenses.</p>
<p>Anyone who wishes to see the PRSA action in real-time should keep their eyes on Twitter posts with the <a href="http://search.twitter.com/search?q=%23prsa09">#prsa09</a> hash tag as well as a live video stream from dna13 on Monday, November 9 starting around 9:30 a.m. Pacific Time.   This free access to the conference can be found at <a href="http://blog.dna13.com">http://blog.dna13.com</a></p>
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		<title>How I spent my summer vacation</title>
		<link>http://www.pouncenow.com/2009/09/how-i-spent-my-summer-vacation/</link>
		<comments>http://www.pouncenow.com/2009/09/how-i-spent-my-summer-vacation/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 22:30:24 +0000</pubDate>
		<dc:creator>Dave  Armon</dc:creator>
				<category><![CDATA[Listening Platforms]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR automation]]></category>
		<category><![CDATA[PR software]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media monitoring]]></category>
		<category><![CDATA[wire services]]></category>
		<category><![CDATA[dna13]]></category>
		<category><![CDATA[garden leave]]></category>
		<category><![CDATA[prnewswire]]></category>
		<category><![CDATA[sabbatical]]></category>

		<guid isPermaLink="false">http://www.pouncenow.com/?p=474</guid>
		<description><![CDATA[
The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who has measured time in news cycles ever since, taking a pause to refresh was heresy.
Yet I found myself on “garden leave” – the term the [...]]]></description>
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<p>The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who has measured time in news cycles ever since, taking a pause to refresh was heresy.</p>
<p>Yet I found myself on “garden leave” – the term the British use to describe the time a departing executive is dormant before getting back to work –for much of 2009. The irony is that the only thing resembling a garden at our New York condo is a window box.  Despite the lack of a plot to plant, I can honestly say the last few months have been exhilarating.</p>
<p>While I thought my work-life balance was in check before, now I actually know my daughters’ shoe sizes and the menu at the<a href="http://http://www.nytimes.com/2006/12/20/dining/20soup.html?scp=2&amp;sq=broadway%20community%20inc&amp;st=cse"> soup kitchen </a>where my wife, Maureen, cooks gourmet meals three days a week.  I also experienced the joy of mentoring two recent City University graduates, and helping low-income women gain self-sufficiency through a highly effective program called<a href="http://www.coalitionforthehomeless.org/firststep.html"> First Step</a>.</p>
<p>On the networking front, I have been awed by all the brilliant entrepreneurs who are introducing fascinating and disruptive ways to do tasks that have long confounded marketing and PR pros.  In private equity and venture capital, I have new respect for the discipline and guts it takes to find, fund and execute.  And on the customer desktop, I share your pain that it’s possible to order a pizza through your Tivo but automating a  MarCom department remains but a dream.</p>
<p><img class="alignleft size-full wp-image-476" title="dna13-logo86X86" src="http://www.pouncenow.com/wp-content/uploads/2009/09/dna13-logo86X86.JPG" alt="dna13-logo86X86" width="86" height="86" />Today, as I prepare to begin a new chapter as a board member and vice chairman of <a href="http://dna13.com">dna13</a>, I want to thank the many friends, peers and complete strangers who embodied the very spirit of social networking by brainstorming, opening their Rolodexes and challenging my preconceived notions about how PR, media, marketing and sales are intersecting, and the role that technology will play in that convergence.</p>
<p>Most people have never heard of dna13.  Compared to an entrenched giant like PR Newswire, this Ottawa-based software company is very, very small.  Yet dna13 is a wonderful example of how someone who’s an expert in his job – dna13 founder Chris Johnson worked in corporate communications for Bell Canada – can bring a fresh solution to market and watch it grow.</p>
<p>What does dna13 do? In short, users of dna13 software can listen to what is being said about their company across all channels &#8212; print, major market TV, online and social media.  When the SM (social media) or MSM (mainstream media) hits the fan, the dna13 platform has cool permissioning features so subscribers can securely align team members to plan the synchronized delivery of messages.  (Note: those who love managing their 500+ Google Alerts, emailing multiple “track changes” documents to their CEO, or plugging their good, bad and neutral hits into a spreadsheet should not look at dna13.)</p>
<p>dna13 is moving from entrepreneurial to growth phase. Because it’s set up in the Software-as-a-Service model, product development is nimble. I have never seen a better technology organization – moving from white board to production in days and weeks rather than months and years.</p>
<p>My new colleagues include seasoned sales, marketing and product people, super-capable COO Kevin O&#8217;Neil, as well as board support from software veteran Howard Gwin (PeopleSoft, IBM, Pivotal), Tom Birch of Propulsion Ventures, Inc. and Pierre-Andre Meunier of Celtic House Venture Partners.</p>
<p>To all those who invited me into their homes, offices, industry events and social networks during my transition, please know that I’m happy to repay the favor.  Just say the word.</p>
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