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	<title>PounceNow &#187; conferences</title>
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		<title>Conference overload in fragmented PR market</title>
		<link>http://www.pouncenow.com/2009/11/conference-overload-in-fragmented-pr-market/</link>
		<comments>http://www.pouncenow.com/2009/11/conference-overload-in-fragmented-pr-market/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 22:35:06 +0000</pubDate>
		<dc:creator>Dave  Armon</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Investor Relations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[dna13]]></category>
		<category><![CDATA[PRSA]]></category>
		<category><![CDATA[SNCR]]></category>

		<guid isPermaLink="false">http://www.pouncenow.com/?p=567</guid>
		<description><![CDATA[
My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  &#8220;He&#8217;d show up to the opening of an envelope.&#8221;
These days, any exec who attended the plethora of events aimed at professional communicators would be hard pressed to get [...]]]></description>
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<p>My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  &#8220;He&#8217;d show up to the opening of an envelope.&#8221;</p>
<p>These days, any exec who attended the plethora of events aimed at professional communicators would be hard pressed to get their work done &#8212; assuming their job wasn&#8217;t eating rubber chicken lunches in hotel ballrooms and attending tweet-ups.</p>
<p>Barely a day has passed since I finished reading tweets from those attending the annual research symposium of the <a href="http://sncr.org/2009/05/27/2009-symposium-and-awards-gala/">Society for New Communications Research</a> (whose SNCR acronym is pronounced like the caramel-nougat-peanut candy bar) outside Boston.  Now, some of those very same techie flacks are heading to San Diego for the big <a href="http://prsa.org">Public Relations Society of America</a> conference.</p>
<p>But wait, we&#8217;re not through yet. Thursday marks<a href="http://www.prweekus.com/The-Next-Conference/section/1213/?DCMP=EMC-PRWNEXT-prestitial3"> PR Week&#8217;s NEXT event i</a>n New York City.  On Nov. 12, 18 and 19, Steve Etzler&#8217;s  <a href="http://www.bdionline.com/">Business Development Institute</a> is holding three separate forums.  Before the month&#8217;s out, there&#8217;s even a <a href="http://bernaisesource.com/Events.html">PR Camp </a>in New York, the brainchild of Atlanta comms veteran Dan Greenfield.</p>
<p>I&#8217;m pretty sure the above list doesn&#8217;t come close to scratching the surface of autumn events designed to provide professional development &#8212; and a nice revenue stream for organizers.   Other organizers who do a quality job with educational events include  <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;ved=0CAcQFjAA&amp;url=http%3A%2F%2Fwww.womcom.org%2F&amp;ei=SvX1SoH-I5Co8Aao2sXzCQ&amp;usg=AFQjCNHKUhtWdqzEwnpZ7H5LHld1FOBqug&amp;sig2=lKT2XpvOkT2JXu7b0zrJgg">Women in Communications</a>, the <a href="http://iabc.com">International Association of Business Communciators</a>, <a href="http://niri.org">National Investor Relations Institute,</a> <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;ved=0CAcQFjAA&amp;url=http%3A%2F%2Fwww.mediabistro.com%2Fprnewser%2F&amp;ei=hvX1SvfRDtOA8Qa-tsnzCQ&amp;usg=AFQjCNHI2LgNZ_6MMxeBRbizBkXeKspQYg&amp;sig2=POd1twW4ICsFHzHmx7v7bg">Mediabistro</a> and <a href="http://www.bulldogreporter.com/ME2/Audiences/Default.asp?AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68">Infocom Group</a>.</p>
<p>The unprecedented fragmentation taking place among publishers, industry associations,  entrepreneurs and ad hoc groups involved in PR means there&#8217;s plenty of idea sharing and peer conversations taking place at these events.  The sad reality, though, is that many would-be attendees have to hold down the fort because of a lack of adequate staffing and a downhold on corporate travel expenses.</p>
<p>Anyone who wishes to see the PRSA action in real-time should keep their eyes on Twitter posts with the <a href="http://search.twitter.com/search?q=%23prsa09">#prsa09</a> hash tag as well as a live video stream from dna13 on Monday, November 9 starting around 9:30 a.m. Pacific Time.   This free access to the conference can be found at <a href="http://blog.dna13.com">http://blog.dna13.com</a></p>
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