Redefining media opportunities

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Posts Tagged With: Altimeter Group

Charlene Li on building a personal brand while on the clock

November 9th, 2010 at 09:14 » Comments Off

Jeffrey Hayzlett's groundbreaking social media work for Kodak made him into one of the biggest brands in marketing. Did Kodak stumble when the CMO left the company? Similarly, the departure of ...more »

PR driving social media bus, says Altimeter’s Charlene Li

October 22nd, 2010 at 10:12 » Comments Off

Budget season is in full swing inside organizations with calendar fiscal years.  Chances are a few new line items have made their way into the public relations spending plan for ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »