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	<title>PounceNow &#187; wire services</title>
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		<title>How I spent my summer vacation</title>
		<link>http://www.pouncenow.com/2009/09/how-i-spent-my-summer-vacation/</link>
		<comments>http://www.pouncenow.com/2009/09/how-i-spent-my-summer-vacation/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 22:30:24 +0000</pubDate>
		<dc:creator>Dave  Armon</dc:creator>
				<category><![CDATA[Listening Platforms]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR automation]]></category>
		<category><![CDATA[PR software]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[media monitoring]]></category>
		<category><![CDATA[wire services]]></category>
		<category><![CDATA[dna13]]></category>
		<category><![CDATA[garden leave]]></category>
		<category><![CDATA[prnewswire]]></category>
		<category><![CDATA[sabbatical]]></category>

		<guid isPermaLink="false">http://www.pouncenow.com/?p=474</guid>
		<description><![CDATA[
The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who has measured time in news cycles ever since, taking a pause to refresh was heresy.
Yet I found myself on “garden leave” – the term the [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.pouncenow.com%2F2009%2F09%2Fhow-i-spent-my-summer-vacation%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.pouncenow.com%2F2009%2F09%2Fhow-i-spent-my-summer-vacation%2F" height="61" width="51" /></a></div><p><img class="aligncenter size-full wp-image-477" title="gardenleave" src="http://www.pouncenow.com/wp-content/uploads/2009/09/gardenleave.jpg" alt="gardenleave" width="540" height="361" /></p>
<p>The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who has measured time in news cycles ever since, taking a pause to refresh was heresy.</p>
<p>Yet I found myself on “garden leave” – the term the British use to describe the time a departing executive is dormant before getting back to work –for much of 2009. The irony is that the only thing resembling a garden at our New York condo is a window box.  Despite the lack of a plot to plant, I can honestly say the last few months have been exhilarating.</p>
<p>While I thought my work-life balance was in check before, now I actually know my daughters’ shoe sizes and the menu at the<a href="http://http://www.nytimes.com/2006/12/20/dining/20soup.html?scp=2&amp;sq=broadway%20community%20inc&amp;st=cse"> soup kitchen </a>where my wife, Maureen, cooks gourmet meals three days a week.  I also experienced the joy of mentoring two recent City University graduates, and helping low-income women gain self-sufficiency through a highly effective program called<a href="http://www.coalitionforthehomeless.org/firststep.html"> First Step</a>.</p>
<p>On the networking front, I have been awed by all the brilliant entrepreneurs who are introducing fascinating and disruptive ways to do tasks that have long confounded marketing and PR pros.  In private equity and venture capital, I have new respect for the discipline and guts it takes to find, fund and execute.  And on the customer desktop, I share your pain that it’s possible to order a pizza through your Tivo but automating a  MarCom department remains but a dream.</p>
<p><img class="alignleft size-full wp-image-476" title="dna13-logo86X86" src="http://www.pouncenow.com/wp-content/uploads/2009/09/dna13-logo86X86.JPG" alt="dna13-logo86X86" width="86" height="86" />Today, as I prepare to begin a new chapter as a board member and vice chairman of <a href="http://dna13.com">dna13</a>, I want to thank the many friends, peers and complete strangers who embodied the very spirit of social networking by brainstorming, opening their Rolodexes and challenging my preconceived notions about how PR, media, marketing and sales are intersecting, and the role that technology will play in that convergence.</p>
<p>Most people have never heard of dna13.  Compared to an entrenched giant like PR Newswire, this Ottawa-based software company is very, very small.  Yet dna13 is a wonderful example of how someone who’s an expert in his job – dna13 founder Chris Johnson worked in corporate communications for Bell Canada – can bring a fresh solution to market and watch it grow.</p>
<p>What does dna13 do? In short, users of dna13 software can listen to what is being said about their company across all channels &#8212; print, major market TV, online and social media.  When the SM (social media) or MSM (mainstream media) hits the fan, the dna13 platform has cool permissioning features so subscribers can securely align team members to plan the synchronized delivery of messages.  (Note: those who love managing their 500+ Google Alerts, emailing multiple “track changes” documents to their CEO, or plugging their good, bad and neutral hits into a spreadsheet should not look at dna13.)</p>
<p>dna13 is moving from entrepreneurial to growth phase. Because it’s set up in the Software-as-a-Service model, product development is nimble. I have never seen a better technology organization – moving from white board to production in days and weeks rather than months and years.</p>
<p>My new colleagues include seasoned sales, marketing and product people, super-capable COO Kevin O&#8217;Neil, as well as board support from software veteran Howard Gwin (PeopleSoft, IBM, Pivotal), Tom Birch of Propulsion Ventures, Inc. and Pierre-Andre Meunier of Celtic House Venture Partners.</p>
<p>To all those who invited me into their homes, offices, industry events and social networks during my transition, please know that I’m happy to repay the favor.  Just say the word.</p>
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		<title>Counting corpses and making AP angry</title>
		<link>http://www.pouncenow.com/2009/09/counting-corpses-and-making-ap-angry/</link>
		<comments>http://www.pouncenow.com/2009/09/counting-corpses-and-making-ap-angry/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 22:30:11 +0000</pubDate>
		<dc:creator>Dave  Armon</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Open]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[news services]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[wire services]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[associated press]]></category>
		<category><![CDATA[bno]]></category>
		<category><![CDATA[breaking news online]]></category>
		<category><![CDATA[buffalo]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[national safety council]]></category>
		<category><![CDATA[newzjunky]]></category>
		<category><![CDATA[ohio news organization]]></category>
		<category><![CDATA[ohno]]></category>
		<category><![CDATA[Rochester]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[united press international]]></category>
		<category><![CDATA[UPI]]></category>
		<category><![CDATA[watertown daily times]]></category>

		<guid isPermaLink="false">http://www.pouncenow.com/?p=424</guid>
		<description><![CDATA[Most Americans associate summer&#8217;s three-day bank holidays with barbecues, trips to the beach and  family vacations.
I think of corpses.
Not that I am morbid or have a desire to work as an undertaker.  I simply had a recurring assignment early in my journalistic career to keep track of fatal car accidents on New York state highways [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.pouncenow.com%2F2009%2F09%2Fcounting-corpses-and-making-ap-angry%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.pouncenow.com%2F2009%2F09%2Fcounting-corpses-and-making-ap-angry%2F" height="61" width="51" /></a></div><p><img class="aligncenter size-medium wp-image-426" title="U1292727A" src="http://www.pouncenow.com/wp-content/uploads/2009/09/upi-299x300.jpg" alt="U1292727A" width="299" height="300" />Most Americans associate summer&#8217;s three-day bank holidays with barbecues, trips to the beach and  family vacations.</p>
<p>I think of corpses.</p>
<p>Not that I am morbid or have a desire to work as an undertaker.  I simply had a recurring assignment early in my journalistic career to keep track of fatal car accidents on New York state highways each Memorial Day, Independence Day and Labor Day weekend.  And I had fun doing it.</p>
<p>Working out of United Press International bureaus in Rochester and Buffalo in the 1980s, I was the only staffer on duty  between New York City and Cleveland Sunday mornings.  My task was to scan newspapers and check in with UPI&#8217;s stringer network &#8212; friendly news people at local TV and radio stations  across the Empire State &#8212; for the day&#8217;s top stories.   UPI paid $40 per story, though the company&#8217;s numerous bankrupcty filings made the promise of receiving a non-rubber stringer check a running joke.</p>
<p>On the long  holiday weekends, UPI&#8217;s state and national wires  kept a tally of the number of people killed in auto wrecks.  We called this the CAX count, an acronym that meant something like car accidents or casualties.   The <a href="http://nsc.org/">National Safety Council</a>, an advocate for seatbelt use, would make a prediction about how many unfortunate drivers, passengers and pedestrians would expire between midnight Friday and the end of travel period on Monday.</p>
<p>Vincent Toffany, who headed the safety council, understood that the news cycle was typically very slow on these weekends.  His organization received branding and reinforcement of their messaging.  The <a href="http://www.aaany.com/press/index.asp">American Automobile Association</a> used this release-news-when-it&#8217;s dead approach, too, as did gasoline price survey author <a href="http://www.lundbergsurvey.com/">Trilby Lundberg</a>.</p>
<p>What used to infuriate UPI&#8217;s archrival, The Associated Press, is when our prowess on the telephones with state police or stringers would yield an extra victim or two.  In some cases, UPI would be a tad liberal by counting a drunk who died by falling off a highway overpass or the victim of a pre-holiday crash who succumbed after the clock struck midnight.  AP usually relied on &#8220;electronic carbon&#8221; stories from its member newspapers, which meant AP broadcast subscribers in New York got late, stale news.</p>
<p>In any event, the UPI totals got a helluva lot more airtime and print coverage because I had a higher CAX count every time.</p>
<p>With UPI a shell of its old self &#8212; it&#8217;s now owned by Sun Myung Moon&#8217;s <a href="http://en.wikipedia.org/wiki/Unification_Church">Unification Church</a> and its News World Corporation, publisher of the Washington Times &#8212; and Reuters and Bloomberg doing a nice job with international and business news, there&#8217;s little traditional wire service competition for AP in the United States.  But demand for content among local print and broadcast outlets is down, too, as they lose audience and advertisers to an increasingly fragmented online media landscape.</p>
<p>The Associated Press still makes a significant amount of money off its 50 state reports, thanks to correspondents covering legislative news in statehouse bureaus and a policy not to display the content online, where it could be pirated.  But a reduction in the size of AP&#8217;s editorial staff and similar news cutbacks among media outlets that used to feed items to AP, has left huge holes in coverage.</p>
<p>What&#8217;s filling the gap? Regional newspapers are banding together to form cooperatives that may make even AP state reports unnecessary in the years ahead.  The <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;url=http%3A%2F%2Fwww.onthemedia.org%2Ftranscripts%2F2008%2F04%2F25%2F04&amp;ei=QpyeSvqHBcqvlAeCs-WPDA&amp;usg=AFQjCNE6tFMkgQn4ljO2860LZSB7PNmDWw&amp;sig2=wlmCPETuw3YkucKYu2e3Dg">Ohio News Organization</a> is one such effort.   <a href="http://www.politico.com/aboutus/">Politico</a> also represents a significant threat, as it readily barters editorial coverage of Washington news for advertising inventory in local media outlets and web sites.</p>
<p>There are also some dark horses in coverage of the nuts-and-bolts local news.  Atlanta-based CNN has its own editorial staff plus a large network of domestic radio and television affiliates that both broadcast content from and contribute news to CNN.  The so-called <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=1&amp;url=http%3A%2F%2Fcnnwire.blogs.cnn.com%2F&amp;ei=q52eSsH4EpKd8QaywbWyAw&amp;rct=j&amp;q=cnn+wire&amp;usg=AFQjCNF0bCoQNUS83KPydISk3VXTDqGRFg&amp;sig2=ua2kUpf0nYLi3Gsllb96jA">CNN Wire</a> has not yet become a comprehensive state-level news service, but it could.</p>
<p>Not surprisingly, newcomers without legacy business hindrances seem to be doing a fine job breaking news locally and globally.   The micro-local Watertown, NY, site <a href="http://www.newzjunky.com/record/feedback.htm">Newzjunky</a> is kicking the digital ass of the century-old<a href="http://www.watertowndailytimes.com/"> Watertown Daily Times </a>and making money by selling advertising.</p>
<p>Twitter is the no-cost platform through which the Dutch news service <a href="http://twitter.com/breakingnews">Breaking News Online </a>reaches the majority of its 1.1 million followers, though it is also emailing and using RSS.  In a short time, BNO has gone from solely aggregating third-party news content in under 140 characters to a growing amount of original reporting.  While there&#8217;s no apparent revenue model, it wouldn&#8217;t surprise me to see local, state, national and vertical beats pop up under the BNO brand as consumers get hooked on digesting tweets and SMS headlines.</p>
<p>The word &#8220;wire&#8221; is less about a strand of copper these days.  I think of it as an acronym &#8212; World Instantly Reached Electronically &#8212; and relish the fact that so many content producers are joining in the fun.</p>
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