Redefining media opportunities

PounceNow

Category Page for: Uncategorized

Sprinting into social CRM

February 9th, 2010 at 12:24 » Comments (1)

Underdogs are often in the best position to do things right. That's what I've been seeing at Spring Nextel, the beleaguered wireless player in a space dominated by AT&T, Verizon and ...more »

NYC soup kitchen bids adieu to 2009, with caviar

December 28th, 2009 at 10:53 » Comments (2)

When the dining room of a popular gourmet restaurant in Manhattan was gutted by fire, the refrigerators were packed with expensive food that needed a new home -- fast!   The ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »

Philanthopy pennies at a time

December 8th, 2009 at 21:23 » Comments Off

"Take a penny leave a penny" is a welcome sign at cash registers. Sadly, I've seen far fewer of these spare change jars as retailers would rather weigh my pockets down ...more »

Appreciating CEOs who appreciate PR

November 16th, 2009 at 10:35 » Comments Off

Don't let the mustard-colored sports coat fool you.  Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »

Conference overload in fragmented PR market

November 7th, 2009 at 17:35 » Comments Off

My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  "He'd show up ...more »

‘CandySniffer’ iPhone app for Halloween?

October 28th, 2009 at 22:23 » Comments Off

Zillow just scored a nice Wall Street Journal hit, along with 300+ references in Google News, for its inaugural "Trick-or-Treat Housing Index."  Timing of its October 26 blog post was ...more »

Guest post: Baruch College’s ‘Dynamics of PR’ panel

October 19th, 2009 at 11:04 » Comments Off

By Alice Fong, Business Editor, The Ticker From left, Jeff Gluck, Peter Himler, Don Middleberg, Bill Southard (photo by Denis Gostev) Peter Himler speaks at Baruch College. (photo ...more »

Digital marketing isn’t stale, but it’s mainly pale and male

October 10th, 2009 at 15:55 » Comments (3)

I don't expect diversity in the New York supermarket business.  Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »

How I spent my summer vacation

September 30th, 2009 at 17:30 » Comments (3)

The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who ...more »
Previous Entries