Redefining media opportunities

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Our veterinarian is a mad scientist — in a good way

December 3rd, 2011 at 11:56 » Comments (2)

[caption id="attachment_1142" align="alignright" width="314" caption="Lucy, the "itchy scratchy, wiggy" three-legged dog"][/caption] My brother in law, Rob Fitzpatrick, has written a song for our family's pet miniature poodle, Lucy. It's sung to the ...more »

Going through puberty on the radio in Rochester

September 16th, 2011 at 07:14 » Comments Off

I grew up during Rochester's Top 40 wars as a WAXC groupie. When I couldn't find the weekly hit list next to the 45s at Duke Spinner’s or Neisner’s, I picked ...more »

Innovation in the global press release marketplace: noodls

June 1st, 2011 at 06:33 » Comments Off

Disruptive digital media businesses has long been a passion for me.   Below is the release noodls wrote when I joined the board. GENOA, ITALY ‐ January 27, 2011 ‐ noodls.com, ...more »

When is a $100 inheritance a fortune?

April 28th, 2011 at 21:06 » Comments (1)

A $100 bill was tossed onto our family dinner table by my wife, Maureen, last night.  The story that accompanied Ben Franklin's green-tinted mug was a jaw-dropper. Maureen cooks three ...more »

Mainstream media takes an interest in SEO

February 15th, 2011 at 23:11 » Comments Off

A marquee brand in American retailing took a credibility hit this week. J.C. Penney was caught utilizing black hat SEO techniques to inflate its ranking on Google.  A New York ...more »

Predicting next year’s hot PR topic: anti-social media

October 19th, 2010 at 15:53 » Comments Off

For those who see the glass as half-empty, don’t worry.  Marketers and PR folks will start focusing on you in 2011. Jonathan Evans, my longtime colleague and friend, attended the annual ...more »

Food, drinks serve as booth flypaper for PRSA International

October 17th, 2010 at 05:22 » Comments Off

Dow Jones is hoping martinis will do the trick. NASDAQ OMX is appealing to the sweet tooth, with cupcakes. PR Newswire seeks to build buzz around a treasure hunt involving QR codes. The ...more »

I’m the ‘official suit’ at PitchEngine

October 12th, 2010 at 16:26 » Comments Off

It's never easy for a corporation to introduce products that, if successful, could jeopardize the core business.   Kodak’s Steve Sasson was heralded as the inventor of the digital camera, way back in 1975 ...more »

Stream of consciousness from Monitoring Social Media, Boston

October 5th, 2010 at 08:27 » Comments (3)

Tweeting from industry conferences is a doubled-edged sword. Those interested in the content from the event are thrilled to pull in a stream of interesting observations without having to plunk down ...more »

Citi protects against fraud by declining legit transactions

September 3rd, 2010 at 18:30 » Comments Off

Update: A low-level Jacksonville, Florida-based Citi customer service rep telephoned me six days after my blog post to say the company was sorry.  She had not read my post and ...more »
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