Redefining media opportunities

PounceNow

Category Page for: Television

How to crash and burn your image: Kill your pitchman

January 21st, 2012 at 11:05 » Comments (1)

Priceline is my go-to resource for hotels.  Some of the entrepreneurs and VC-backed companies I've assisted for the past few years were not flush with cash, so there was always ...more »

Where does TV content go? Monitor it to find out

September 26th, 2011 at 06:00 » Comments Off

By Dave Armon, President, Critical Mention The old days of media monitoring involved picking up the daily newspaper while you grabbed a cup of coffee in the morning ...more »

A media debate of Titanic proportions

October 15th, 2009 at 15:08 » Comments Off

The media execs attending lunch at the Paley Center for Media Tuesday seemed relieved that they could take a break from watching their P&L's get jackhammered by scrappy new entrants ...more »

As VNR industry dies, creativity remains on the scene in digital PR

October 2nd, 2009 at 12:54 » Comments Off

We’ve all heard how Orson Welles made his radio theater production of “War of the Worlds” so realistic that it panicked among many listeners who honestly thought earth had been ...more »

An intern’s brain is a terrible thing to waste

September 8th, 2009 at 15:59 » Comments (1)

Chocolate's in the news today.  If Cadbury is gobbled up by Kraft -- or Hershey or Nestle for that matter -- how would that impact you or your clients? With gold ...more »

Counting corpses and making AP angry

September 2nd, 2009 at 17:30 » Comments Off

Most Americans associate summer's three-day bank holidays with barbecues, trips to the beach and  family vacations. I think of corpses. Not that I am morbid or have a desire to work as ...more »

DTV: Even Radio Shack didn’t have the answer

June 29th, 2009 at 10:52 » Comments Off

Scores of Americans who live outside of metropolitan areas lost some good friends in June. And they weren't Michael Jackson, Billy Mays, Farrah Fawcett and Ed McMahon. The companions who disappeared ...more »

Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks

March 7th, 2009 at 10:38 » Comments (1)

Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA.  The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »

Feeling welcome in the Open community

February 4th, 2009 at 16:48 » Comments Off

The world is full of creative and interesting people. Some of them will be on stage in the next 24 hours in Long Beach, California, at the annual TED conference: The creator ...more »

Opportunity for Geek Squad wannabe

January 19th, 2009 at 17:55 » Comments (3)

The rabbit-ears television antenna is the only way our family stays tuned into the world during summer vacation. In a tiny cottage in a working class neighborhood of Rhode Island's South ...more »