Redefining media opportunities

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Getting comfortable being uncomfortable

January 21st, 2010 at 15:00 » Comments Off

Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »

Mucking up Twitter

July 28th, 2009 at 13:59 » Comments (1)

Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »

Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Bathrooms in Second Life

May 21st, 2009 at 22:58 » Comments (1)

A comment made by Brian Solis at this week's Media Relations Summit in New York triggered a walk down memory lane, or at least a flight over an island my ...more »

Korean translation for ‘chutzpah’ may be newest Twitter challenge

May 15th, 2009 at 15:43 » Comments Off

New Yorker Sandy Cohen has started an unconventional translation company, Speaklike.  Rather than thriving on the conversion of encyclopedia-sized documents from English into Arabic or Portuguese, Sandy's start-up offers Twitter ...more »

Smart consumers, PR pros benefit from media fragmentation

April 30th, 2009 at 09:42 » Comments (2)

Sometimes fast isn't fast enough. As the Rochester, N.Y., reporter for UPI in the '80s, it used to embarrass me to get a message from BROOKS-NXF (Dorthea Brooks on the New ...more »

Shivers, nausea, fever? That’s just a PR guy who can’t sell his story while the media is covering swine flu

April 27th, 2009 at 11:43 » Comments Off

With circulations and ad sales down, staff cuts up and red ink flowing out of control, it’s easy to draw the conclusion that the coroner has official pronounced mainstream media ...more »

Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks

March 7th, 2009 at 10:38 » Comments (1)

Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA.  The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »
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