Redefining media opportunities

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Category Page for: Social Networks

Going viral has double meaning in crowded workplaces

January 8th, 2011 at 09:25 » Comments Off

In November, upper respiratory infections nailed my new co-workers at Scratch Music Group.  A few weeks later, intestinal flu gripped our workplace.  This week, "going viral" didn't involve medical ailments ...more »

Charlene Li on building a personal brand while on the clock

November 9th, 2010 at 09:14 » Comments Off

Jeffrey Hayzlett's groundbreaking social media work for Kodak made him into one of the biggest brands in marketing. Did Kodak stumble when the CMO left the company? Similarly, the departure of ...more »

Diffusing social F-bombs

June 6th, 2010 at 12:24 » Comments Off

Life would be much simpler if those responsible for defending corporate reputations only had to worry about good old-fashioned F-bombs. But four-letter words are just one of a growing list of ...more »

Is your crisis communications plan anti-social?

April 19th, 2010 at 11:47 » Comments Off

Chief financial officers have dealt with auditors since the days of the abacus. Smart chief technology officers bring in friendly hackers to test the ability of firewalls to withstand cyber ...more »

Getting comfortable being uncomfortable

January 21st, 2010 at 15:00 » Comments Off

Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »

Mucking up Twitter

July 28th, 2009 at 13:59 » Comments (1)

Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »

Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Bathrooms in Second Life

May 21st, 2009 at 22:58 » Comments (1)

A comment made by Brian Solis at this week's Media Relations Summit in New York triggered a walk down memory lane, or at least a flight over an island my ...more »
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