Redefining media opportunities

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Category Page for: Social Media

Mucking up Twitter

July 28th, 2009 at 13:59 » Comments (1)

Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »

Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

Hyperlocal lessons from small town radio

July 26th, 2009 at 13:26 » Comments (2)

[caption id="attachment_321" align="aligncenter" width="300" caption="Dave Mance, in leather jacket, taught me Hyperlocal before it was an Internet business model"][/caption] Applying the knowledge absorbed early in life is not always obvious. Case in ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Twitter raffle cheapens a brand

June 2nd, 2009 at 13:46 » Comments Off

            Next to the App Store supporting Apple's iPhone, I can't think of any place more exciting and entrepreneurial in today's media world than Twitter. Not an hour goes by that I ...more »

Bathrooms in Second Life

May 21st, 2009 at 22:58 » Comments (1)

A comment made by Brian Solis at this week's Media Relations Summit in New York triggered a walk down memory lane, or at least a flight over an island my ...more »
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