Redefining media opportunities
PounceNow
Category Page for: Social Media
You say iteration, I say social optimization
February 28th, 2010 at 15:13 » Comments (0)
During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »Word-of-mouth Olympics: Einstein wins gold, Aveda silver
February 22nd, 2010 at 07:18 » Comments Off
Hats off to two retailers for getting creative giving freebies to consumers in February. Neither had a damn thing to do with the Vancouver Winter Olympics, but Americans have medals ...more »Sprinting into social CRM
February 9th, 2010 at 12:24 » Comments (1)
Underdogs are often in the best position to do things right. That's what I've been seeing at Spring Nextel, the beleaguered wireless player in a space dominated by AT&T, Verizon and ...more »Getting comfortable being uncomfortable
January 21st, 2010 at 15:00 » Comments Off
Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »When a tab isn’t a Tab
January 14th, 2010 at 00:34 » Comments (1)
Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine. My account ...more »Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010
December 22nd, 2009 at 17:54 » Comments Off
There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan. He's not a deep-pocketed electronics retailer, yet his social ...more »Philanthopy pennies at a time
December 8th, 2009 at 21:23 » Comments Off
"Take a penny leave a penny" is a welcome sign at cash registers. Sadly, I've seen far fewer of these spare change jars as retailers would rather weigh my pockets down ...more »Appreciating CEOs who appreciate PR
November 16th, 2009 at 10:35 » Comments Off
Don't let the mustard-colored sports coat fool you. Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »Conference overload in fragmented PR market
November 7th, 2009 at 17:35 » Comments Off
My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts: "He'd show up ...more »Laptops on the flight deck: Can airline turn crisis into good PR?
October 27th, 2009 at 22:47 » Comments Off
Let's take the social media temperature of the airline industry. United breaks guitars. Bad situation, though I loved spokeswoman Robin Urbanski's quip: "This strikes a chord with us." She was classy ...more »-
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