Redefining media opportunities

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Category Page for: Social Media

Diffusing social F-bombs

June 6th, 2010 at 12:24 » Comments Off

Life would be much simpler if those responsible for defending corporate reputations only had to worry about good old-fashioned F-bombs. But four-letter words are just one of a growing list of ...more »

Is your crisis communications plan anti-social?

April 19th, 2010 at 11:47 » Comments Off

Chief financial officers have dealt with auditors since the days of the abacus. Smart chief technology officers bring in friendly hackers to test the ability of firewalls to withstand cyber ...more »

SxSW: From the cutting room floor

March 16th, 2010 at 11:15 » Comments Off

PR Week was kind enough to make me a guest blogger for the week of SxSW.  Like any reporter, I captured more material than I was able to use.  Here's ...more »

Cartoonist captures SXSW’s odd artistic, corporate mix

March 15th, 2010 at 16:02 » Comments Off

A presentation by corporate product manager-turned-cartoonist Tom Fishburne captured the complex vibe of this week’s South by Southwest Interactive conference. Angry at the way “blood-sucking corporations” systematically dull the sharpest ideas, ...more »

Yelp, at SXSW, responds to critics about doctor, restaurant reviews

March 14th, 2010 at 13:10 » Comments Off

Two Yelp, Inc. community managers sat calmly during  a SXSW Interactive session, The Yelp Effect: When Everyone's A Restaurant Critic,  in which the site's user-generated reviews model received a ...more »

Note to self: Don’t steal the car of GM’s social media chief

March 14th, 2010 at 09:05 » Comments Off

GM's been all over SXSW.  Branded power strips juiced up iPhones and laptops while select visitors at the Chevy lounge scored test drives of the 2011 Volt electric car. When one ...more »

You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments Off

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Word-of-mouth Olympics: Einstein wins gold, Aveda silver

February 22nd, 2010 at 07:18 » Comments Off

Hats off to two retailers for getting creative giving freebies to consumers in February.  Neither had a damn thing to do with the Vancouver Winter Olympics, but Americans have medals ...more »

Sprinting into social CRM

February 9th, 2010 at 12:24 » Comments (1)

Underdogs are often in the best position to do things right. That's what I've been seeing at Spring Nextel, the beleaguered wireless player in a space dominated by AT&T, Verizon and ...more »

Getting comfortable being uncomfortable

January 21st, 2010 at 15:00 » Comments Off

Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »
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