Redefining media opportunities

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Category Page for: Social Media

New York Times story on Apple manufacturing in China is topic at Model UN

January 29th, 2012 at 22:28 » Comments (1)

Apple Inc. spent decades building a cult-like following in the education sector. From grade school, through college and into professional life, young people around the world feel a kinship ...more »

A PR firm dressed up like a software company

August 19th, 2011 at 10:14 » Comments Off

Today's introduction of a new automated evaluation tool by London-based Lewis PR got me thinking: Are service providers in the PR space not innovating fast enough? Or are PR agencies no longer ...more »

Charlene Li on building a personal brand while on the clock

November 9th, 2010 at 09:14 » Comments Off

Jeffrey Hayzlett's groundbreaking social media work for Kodak made him into one of the biggest brands in marketing. Did Kodak stumble when the CMO left the company? Similarly, the departure of ...more »

PR driving social media bus, says Altimeter’s Charlene Li

October 22nd, 2010 at 10:12 » Comments Off

Budget season is in full swing inside organizations with calendar fiscal years.  Chances are a few new line items have made their way into the public relations spending plan for ...more »

Predicting next year’s hot PR topic: anti-social media

October 19th, 2010 at 15:53 » Comments Off

For those who see the glass as half-empty, don’t worry.  Marketers and PR folks will start focusing on you in 2011. Jonathan Evans, my longtime colleague and friend, attended the annual ...more »

Stream of consciousness from Monitoring Social Media, Boston

October 5th, 2010 at 08:27 » Comments (3)

Tweeting from industry conferences is a doubled-edged sword. Those interested in the content from the event are thrilled to pull in a stream of interesting observations without having to plunk down ...more »

Diffusing social F-bombs

June 6th, 2010 at 12:24 » Comments Off

Life would be much simpler if those responsible for defending corporate reputations only had to worry about good old-fashioned F-bombs. But four-letter words are just one of a growing list of ...more »

Is your crisis communications plan anti-social?

April 19th, 2010 at 11:47 » Comments Off

Chief financial officers have dealt with auditors since the days of the abacus. Smart chief technology officers bring in friendly hackers to test the ability of firewalls to withstand cyber ...more »

SxSW: From the cutting room floor

March 16th, 2010 at 11:15 » Comments Off

PR Week was kind enough to make me a guest blogger for the week of SxSW.  Like any reporter, I captured more material than I was able to use.  Here's ...more »

Cartoonist captures SXSW’s odd artistic, corporate mix

March 15th, 2010 at 16:02 » Comments Off

A presentation by corporate product manager-turned-cartoonist Tom Fishburne captured the complex vibe of this week’s South by Southwest Interactive conference. Angry at the way “blood-sucking corporations” systematically dull the sharpest ideas, ...more »
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