Redefining media opportunities

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Category Page for: PR

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Too bad media, public can’t turn a blind eye to non-Hollywood governor

May 7th, 2009 at 19:11 » Comments (1)

Being politically correct is not working in New York politics. I am not surprised but terribly disappointed that the Empire State’s legally blind, African American governor, David Paterson, is being ...more »

Shivers, nausea, fever? That’s just a PR guy who can’t sell his story while the media is covering swine flu

April 27th, 2009 at 11:43 » Comments Off

With circulations and ad sales down, staff cuts up and red ink flowing out of control, it’s easy to draw the conclusion that the coroner has official pronounced mainstream media ...more »

Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks

March 7th, 2009 at 10:38 » Comments (1)

Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA.  The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »

Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’

February 17th, 2009 at 10:19 » Comments (2)

I’m in awe of the tens of thousands of games and widgets that are now part of Apple’s App Store. This touch-screen ecosystem doesn’t net big bucks for most developers. ...more »

Opportunity for Geek Squad wannabe

January 19th, 2009 at 17:55 » Comments (3)

The rabbit-ears television antenna is the only way our family stays tuned into the world during summer vacation. In a tiny cottage in a working class neighborhood of Rhode Island's South ...more »

Is the Loch Ness Monster really gay?

January 14th, 2009 at 07:23 » Comments Off

When the Twitter accounts of such icons as Britney Spears, President-elect Obama and Fox News were hijacked earlier this month, the story quickly became one of the hottest topics ...more »

Coffin’ up some publicity

January 5th, 2009 at 12:51 » Comments Off

[caption id="attachment_4" align="alignleft" width="300" caption="Jay Richardson views The Big Bopper"][/caption] Chantilly means something different to just about everyone. To my wife, a talented baker, it’s the whipped Chantilly cream she ...more »