Redefining media opportunities

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Category Page for: PR

I’m the ‘official suit’ at PitchEngine

October 12th, 2010 at 16:26 » Comments Off

It's never easy for a corporation to introduce products that, if successful, could jeopardize the core business.   Kodak’s Steve Sasson was heralded as the inventor of the digital camera, way back in 1975 ...more »

PR software for the people, by the people

August 6th, 2010 at 15:38 » Comments Off

OpenTable ended the unpleasant ritual of waiting on hold for a snooty hostess to  book your dinner reservation for a popular restaurant. GPS devices from Garmin, TomTom and Magellin have made ...more »

Stretching investor relations, PR budgets at Dollar Tree

July 10th, 2010 at 09:47 » Comments (1)

Even with sea gulls circling, waves crashing and the smell of suntan lotion providing delicious distractions, it still takes a few days for vacationing PR and IR executives to force ...more »

You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments Off

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »

Philanthopy pennies at a time

December 8th, 2009 at 21:23 » Comments Off

"Take a penny leave a penny" is a welcome sign at cash registers. Sadly, I've seen far fewer of these spare change jars as retailers would rather weigh my pockets down ...more »

Appreciating CEOs who appreciate PR

November 16th, 2009 at 10:35 » Comments Off

Don't let the mustard-colored sports coat fool you.  Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »

Conference overload in fragmented PR market

November 7th, 2009 at 17:35 » Comments Off

My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  "He'd show up ...more »

‘CandySniffer’ iPhone app for Halloween?

October 28th, 2009 at 22:23 » Comments Off

Zillow just scored a nice Wall Street Journal hit, along with 300+ references in Google News, for its inaugural "Trick-or-Treat Housing Index."  Timing of its October 26 blog post was ...more »

Laptops on the flight deck: Can airline turn crisis into good PR?

October 27th, 2009 at 22:47 » Comments Off

Let's take the social media temperature of the airline industry. United breaks guitars. Bad situation, though I loved spokeswoman Robin Urbanski's quip:  "This strikes a chord with us."  She was classy ...more »
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