Redefining media opportunities

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Category Page for: PR

As VNR industry dies, creativity remains on the scene in digital PR

October 2nd, 2009 at 12:54 » Comments Off

We’ve all heard how Orson Welles made his radio theater production of “War of the Worlds” so realistic that it panicked among many listeners who honestly thought earth had been ...more »

How I spent my summer vacation

September 30th, 2009 at 17:30 » Comments (3)

The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who ...more »

Counting corpses and making AP angry

September 2nd, 2009 at 17:30 » Comments Off

Most Americans associate summer's three-day bank holidays with barbecues, trips to the beach and  family vacations. I think of corpses. Not that I am morbid or have a desire to work as ...more »

Consolidation accelerates among PR, marketing services firms

August 5th, 2009 at 12:31 » Comments Off

[caption id="attachment_395" align="aligncenter" width="215" caption="Mirage? M&A drought appears to be ending in PR, marketing space."][/caption] After a long drought, M&A is picking up among the service providers relied on by ...more »

Genesee earns coverage by pouncing on Obama ‘beer summit’

July 30th, 2009 at 07:05 » Comments Off

Most corporate communicators would steer clear of a news event involving charged racial tensions and the police. But President Obama's use of a "beer summit" to calm the war of words ...more »

Mucking up Twitter

July 28th, 2009 at 13:59 » Comments (1)

Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »

Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

BMW’s green focus needs recharging

July 20th, 2009 at 11:33 » Comments (1)

BMW seems well on the path to getting homered. With its eye on a California law requiring automakers to offer zero-emission vehicles (ZEV) by 2012, BMW is loading incongruous and, ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Too bad media, public can’t turn a blind eye to non-Hollywood governor

May 7th, 2009 at 19:11 » Comments (1)

Being politically correct is not working in New York politics. I am not surprised but terribly disappointed that the Empire State’s legally blind, African American governor, David Paterson, is being ...more »
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