Redefining media opportunities

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Category Page for: PR

PR software for the people, by the people

August 6th, 2010 at 15:38 » Comments Off

OpenTable ended the unpleasant ritual of waiting on hold for a snooty hostess to  book your dinner reservation for a popular restaurant. GPS devices from Garmin, TomTom and Magellin have made ...more »

Stretching investor relations, PR budgets at Dollar Tree

July 10th, 2010 at 09:47 » Comments (1)

Even with sea gulls circling, waves crashing and the smell of suntan lotion providing delicious distractions, it still takes a few days for vacationing PR and IR executives to force ...more »

You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments Off

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »

Philanthopy pennies at a time

December 8th, 2009 at 21:23 » Comments Off

"Take a penny leave a penny" is a welcome sign at cash registers. Sadly, I've seen far fewer of these spare change jars as retailers would rather weigh my pockets down ...more »

Appreciating CEOs who appreciate PR

November 16th, 2009 at 10:35 » Comments Off

Don't let the mustard-colored sports coat fool you.  Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »

Conference overload in fragmented PR market

November 7th, 2009 at 17:35 » Comments Off

My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  "He'd show up ...more »

‘CandySniffer’ iPhone app for Halloween?

October 28th, 2009 at 22:23 » Comments Off

Zillow just scored a nice Wall Street Journal hit, along with 300+ references in Google News, for its inaugural "Trick-or-Treat Housing Index."  Timing of its October 26 blog post was ...more »

Laptops on the flight deck: Can airline turn crisis into good PR?

October 27th, 2009 at 22:47 » Comments Off

Let's take the social media temperature of the airline industry. United breaks guitars. Bad situation, though I loved spokeswoman Robin Urbanski's quip:  "This strikes a chord with us."  She was classy ...more »

Guest post: Baruch College’s ‘Dynamics of PR’ panel

October 19th, 2009 at 11:04 » Comments Off

By Alice Fong, Business Editor, The Ticker From left, Jeff Gluck, Peter Himler, Don Middleberg, Bill Southard (photo by Denis Gostev) Peter Himler speaks at Baruch College. (photo ...more »
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