Redefining media opportunities

PounceNow

Category Page for: PR software

Where does TV content go? Monitor it to find out

September 26th, 2011 at 06:00 » Comments Off

By Dave Armon, President, Critical Mention The old days of media monitoring involved picking up the daily newspaper while you grabbed a cup of coffee in the morning ...more »

Three skunkworks products PR pros should try

September 13th, 2011 at 21:48 » Comments Off

I’ve always thought skunkworks projects were pretty sweet. As a kid, I earned the name Fingers Armon because my friend Jimmy Fiddler and I disassembled lamps, radios, and other gear – ...more »

Like Abe Vigoda, press releases were pronounced dead prematurely

September 6th, 2011 at 10:26 » Comments (2)

[caption id="attachment_1082" align="alignleft" width="300" caption="Photo credit: Sony Pictures"][/caption] Actor Abe Vigoda knows what it’s like to be dead even while still very much alive and kicking. Known best for his roles as ...more »

Epitaph: VMS is Blockbuster, Critical Mention is Netflix

August 27th, 2011 at 09:56 » Comments (4)

Just as the web-and-mail video rental business model of Netflix spelled doom for Blockbuster’s bricks-and-mortar outlets, it was only a matter of time before Sean Morgan’s introduction of the real-time ...more »

A PR firm dressed up like a software company

August 19th, 2011 at 10:14 » Comments Off

Today's introduction of a new automated evaluation tool by London-based Lewis PR got me thinking: Are service providers in the PR space not innovating fast enough? Or are PR agencies no longer ...more »

PR software for the people, by the people

August 6th, 2010 at 15:38 » Comments Off

OpenTable ended the unpleasant ritual of waiting on hold for a snooty hostess to  book your dinner reservation for a popular restaurant. GPS devices from Garmin, TomTom and Magellin have made ...more »

How I spent my summer vacation

September 30th, 2009 at 17:30 » Comments (3)

The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who ...more »