Redefining media opportunities
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Category Page for: Media
Genesee earns coverage by pouncing on Obama ‘beer summit’
July 30th, 2009 at 07:05 » Comments Off
Most corporate communicators would steer clear of a news event involving charged racial tensions and the police. But President Obama's use of a "beer summit" to calm the war of words ...more »When fake news isn’t funny
July 29th, 2009 at 11:09 » Comments Off
The shooting death of a Kuwaiti businessman this past weekend is a sobering reminder of how wrong things can go when misinformation is used to pump up stock prices. Whether Hazem ...more »Mucking up Twitter
July 28th, 2009 at 13:59 » Comments (1)
Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »Drugmakers slowly getting addicted to Twitter
July 27th, 2009 at 15:18 » Comments (1)
[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »Hyperlocal lessons from small town radio
July 26th, 2009 at 13:26 » Comments (2)
[caption id="attachment_321" align="aligncenter" width="300" caption="Dave Mance, in leather jacket, taught me Hyperlocal before it was an Internet business model"][/caption] Applying the knowledge absorbed early in life is not always obvious. Case in ...more »When customer service works properly
July 17th, 2009 at 15:19 » Comments Off
A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station. The ...more »DTV: Even Radio Shack didn’t have the answer
June 29th, 2009 at 10:52 » Comments Off
Scores of Americans who live outside of metropolitan areas lost some good friends in June. And they weren't Michael Jackson, Billy Mays, Farrah Fawcett and Ed McMahon. The companions who disappeared ...more »Online news industry finds (very) brief respite from bombing
May 8th, 2009 at 11:46 » Comments Off
I wasn't born yet when World War II was fought. Yet I've seen plenty of newsreels and movies about the lives of terrified Europeans who fled into bomb shelters when ...more »Too bad media, public can’t turn a blind eye to non-Hollywood governor
May 7th, 2009 at 19:11 » Comments (1)
Being politically correct is not working in New York politics. I am not surprised but terribly disappointed that the Empire State’s legally blind, African American governor, David Paterson, is being ...more »Smart consumers, PR pros benefit from media fragmentation
April 30th, 2009 at 09:42 » Comments (2)
Sometimes fast isn't fast enough. As the Rochester, N.Y., reporter for UPI in the '80s, it used to embarrass me to get a message from BROOKS-NXF (Dorthea Brooks on the New ...more »-
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