Redefining media opportunities

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Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

Hyperlocal lessons from small town radio

July 26th, 2009 at 13:26 » Comments (2)

[caption id="attachment_321" align="aligncenter" width="300" caption="Dave Mance, in leather jacket, taught me Hyperlocal before it was an Internet business model"][/caption] Applying the knowledge absorbed early in life is not always obvious. Case in ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

DTV: Even Radio Shack didn’t have the answer

June 29th, 2009 at 10:52 » Comments Off

Scores of Americans who live outside of metropolitan areas lost some good friends in June. And they weren't Michael Jackson, Billy Mays, Farrah Fawcett and Ed McMahon. The companions who disappeared ...more »

Online news industry finds (very) brief respite from bombing

May 8th, 2009 at 11:46 » Comments Off

I wasn't born yet when World War II was fought.   Yet I've seen plenty of newsreels and movies about the lives of terrified Europeans who fled into bomb shelters when ...more »

Too bad media, public can’t turn a blind eye to non-Hollywood governor

May 7th, 2009 at 19:11 » Comments (1)

Being politically correct is not working in New York politics. I am not surprised but terribly disappointed that the Empire State’s legally blind, African American governor, David Paterson, is being ...more »

Smart consumers, PR pros benefit from media fragmentation

April 30th, 2009 at 09:42 » Comments (2)

Sometimes fast isn't fast enough. As the Rochester, N.Y., reporter for UPI in the '80s, it used to embarrass me to get a message from BROOKS-NXF (Dorthea Brooks on the New ...more »
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