Redefining media opportunities
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Category Page for: Marketing
Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks
March 7th, 2009 at 10:38 » Comments (1)
Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA. The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’
February 17th, 2009 at 10:19 » Comments (2)
I’m in awe of the tens of thousands of games and widgets that are now part of Apple’s App Store. This touch-screen ecosystem doesn’t net big bucks for most developers. ...more »The unfashionable middleman
February 10th, 2009 at 04:59 » Comments Off
Drivers and pedestrians bitched about workmen unloading delivery trucks on East 40th Street near Bryant Park last night. They don't know how good they have it. Fashion Week, opens Feb. 13 ...more »Feeling welcome in the Open community
February 4th, 2009 at 16:48 » Comments Off
The world is full of creative and interesting people. Some of them will be on stage in the next 24 hours in Long Beach, California, at the annual TED conference: The creator ...more »Opportunity for Geek Squad wannabe
January 19th, 2009 at 17:55 » Comments (3)
The rabbit-ears television antenna is the only way our family stays tuned into the world during summer vacation. In a tiny cottage in a working class neighborhood of Rhode Island's South ...more »Is the Loch Ness Monster really gay?
January 14th, 2009 at 07:23 » Comments Off
When the Twitter accounts of such icons as Britney Spears, President-elect Obama and Fox News were hijacked earlier this month, the story quickly became one of the hottest topics ...more »Some phlegm for thought
January 7th, 2009 at 17:15 » Comments Off
An unfortunate truth is that many kids’ breakfast food choices are based on the appeal of cartoon rabbits, toucans and elephants touting sugary cereals. But we grow out of that ...more »Coffin’ up some publicity
January 5th, 2009 at 12:51 » Comments Off
[caption id="attachment_4" align="alignleft" width="300" caption="Jay Richardson views The Big Bopper"][/caption] Chantilly means something different to just about everyone. To my wife, a talented baker, it’s the whipped Chantilly cream she ...more »-
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