Redefining media opportunities

PounceNow

Category Page for: Marketing

Consolidation accelerates among PR, marketing services firms

August 5th, 2009 at 12:31 » Comments Off

[caption id="attachment_395" align="aligncenter" width="215" caption="Mirage? M&A drought appears to be ending in PR, marketing space."][/caption] After a long drought, M&A is picking up among the service providers relied on by ...more »

Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

Hyperlocal lessons from small town radio

July 26th, 2009 at 13:26 » Comments (2)

[caption id="attachment_321" align="aligncenter" width="300" caption="Dave Mance, in leather jacket, taught me Hyperlocal before it was an Internet business model"][/caption] Applying the knowledge absorbed early in life is not always obvious. Case in ...more »

BMW’s green focus needs recharging

July 20th, 2009 at 11:33 » Comments (1)

BMW seems well on the path to getting homered. With its eye on a California law requiring automakers to offer zero-emission vehicles (ZEV) by 2012, BMW is loading incongruous and, ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Twitter raffle cheapens a brand

June 2nd, 2009 at 13:46 » Comments Off

            Next to the App Store supporting Apple's iPhone, I can't think of any place more exciting and entrepreneurial in today's media world than Twitter. Not an hour goes by that I ...more »

Korean translation for ‘chutzpah’ may be newest Twitter challenge

May 15th, 2009 at 15:43 » Comments Off

New Yorker Sandy Cohen has started an unconventional translation company, Speaklike.  Rather than thriving on the conversion of encyclopedia-sized documents from English into Arabic or Portuguese, Sandy's start-up offers Twitter ...more »

Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks

March 7th, 2009 at 10:38 » Comments (1)

Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA.  The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »

Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’

February 17th, 2009 at 10:19 » Comments (2)

I’m in awe of the tens of thousands of games and widgets that are now part of Apple’s App Store. This touch-screen ecosystem doesn’t net big bucks for most developers. ...more »

The unfashionable middleman

February 10th, 2009 at 04:59 » Comments Off

Drivers and pedestrians bitched about workmen unloading delivery trucks on East 40th Street near Bryant Park last night.  They don't know how good they have it. Fashion Week, opens Feb. 13 ...more »
Previous Entries
Next Entries