Redefining media opportunities

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Category Page for: Marketing

A media debate of Titanic proportions

October 15th, 2009 at 15:08 » Comments Off

The media execs attending lunch at the Paley Center for Media Tuesday seemed relieved that they could take a break from watching their P&L's get jackhammered by scrappy new entrants ...more »

Digital marketing isn’t stale, but it’s mainly pale and male

October 10th, 2009 at 15:55 » Comments (3)

I don't expect diversity in the New York supermarket business.  Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »

How I spent my summer vacation

September 30th, 2009 at 17:30 » Comments (3)

The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who ...more »

Consolidation accelerates among PR, marketing services firms

August 5th, 2009 at 12:31 » Comments Off

[caption id="attachment_395" align="aligncenter" width="215" caption="Mirage? M&A drought appears to be ending in PR, marketing space."][/caption] After a long drought, M&A is picking up among the service providers relied on by ...more »

Drugmakers slowly getting addicted to Twitter

July 27th, 2009 at 15:18 » Comments (1)

[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »

Hyperlocal lessons from small town radio

July 26th, 2009 at 13:26 » Comments (2)

[caption id="attachment_321" align="aligncenter" width="300" caption="Dave Mance, in leather jacket, taught me Hyperlocal before it was an Internet business model"][/caption] Applying the knowledge absorbed early in life is not always obvious. Case in ...more »

BMW’s green focus needs recharging

July 20th, 2009 at 11:33 » Comments (1)

BMW seems well on the path to getting homered. With its eye on a California law requiring automakers to offer zero-emission vehicles (ZEV) by 2012, BMW is loading incongruous and, ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Twitter raffle cheapens a brand

June 2nd, 2009 at 13:46 » Comments Off

            Next to the App Store supporting Apple's iPhone, I can't think of any place more exciting and entrepreneurial in today's media world than Twitter. Not an hour goes by that I ...more »

Korean translation for ‘chutzpah’ may be newest Twitter challenge

May 15th, 2009 at 15:43 » Comments Off

New Yorker Sandy Cohen has started an unconventional translation company, Speaklike.  Rather than thriving on the conversion of encyclopedia-sized documents from English into Arabic or Portuguese, Sandy's start-up offers Twitter ...more »