Redefining media opportunities
PounceNow
Category Page for: Marketing
A media debate of Titanic proportions
October 15th, 2009 at 15:08 » Comments Off
The media execs attending lunch at the Paley Center for Media Tuesday seemed relieved that they could take a break from watching their P&L's get jackhammered by scrappy new entrants ...more »Digital marketing isn’t stale, but it’s mainly pale and male
October 10th, 2009 at 15:55 » Comments (3)
I don't expect diversity in the New York supermarket business. Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »How I spent my summer vacation
September 30th, 2009 at 17:30 » Comments (3)
The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who ...more »Consolidation accelerates among PR, marketing services firms
August 5th, 2009 at 12:31 » Comments Off
[caption id="attachment_395" align="aligncenter" width="215" caption="Mirage? M&A drought appears to be ending in PR, marketing space."][/caption] After a long drought, M&A is picking up among the service providers relied on by ...more »Drugmakers slowly getting addicted to Twitter
July 27th, 2009 at 15:18 » Comments (1)
[caption id="attachment_333" align="aligncenter" width="300" caption="Graphic from Time"][/caption] Pfizer's Twitter feed seems to be benefiting from the same ingredient that powers its blockbuster erectile drug. After only six days @pfizer_news had jumped to ...more »Hyperlocal lessons from small town radio
July 26th, 2009 at 13:26 » Comments (2)
[caption id="attachment_321" align="aligncenter" width="300" caption="Dave Mance, in leather jacket, taught me Hyperlocal before it was an Internet business model"][/caption] Applying the knowledge absorbed early in life is not always obvious. Case in ...more »BMW’s green focus needs recharging
July 20th, 2009 at 11:33 » Comments (1)
BMW seems well on the path to getting homered. With its eye on a California law requiring automakers to offer zero-emission vehicles (ZEV) by 2012, BMW is loading incongruous and, ...more »When customer service works properly
July 17th, 2009 at 15:19 » Comments Off
A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station. The ...more »Twitter raffle cheapens a brand
June 2nd, 2009 at 13:46 » Comments Off
Next to the App Store supporting Apple's iPhone, I can't think of any place more exciting and entrepreneurial in today's media world than Twitter. Not an hour goes by that I ...more »Korean translation for ‘chutzpah’ may be newest Twitter challenge
May 15th, 2009 at 15:43 » Comments Off
New Yorker Sandy Cohen has started an unconventional translation company, Speaklike. Rather than thriving on the conversion of encyclopedia-sized documents from English into Arabic or Portuguese, Sandy's start-up offers Twitter ...more »-
Tags
-
ABC
advertising
Altimeter Group
AP
apple
branding
Business Wire
Cable television
CATV
cision
CNN
Digg
dotsub
Dow Jones
Earned Media
eBay
Facebook
FCC
Federal Communications Commission
Kodak
Marketing
Media
Merck
michael smolens
Nasdaq
NBC
Novartis
Obama
Pfizer
Pharmaceuticals
PR
Press Release
PR Newswire
ProfNet
PRSA
public relations
radio
Reuters
Rochester
Social Media
Thomson Reuters
Time Warner
Twitter
UPI
vocus