Redefining media opportunities

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New York Times story on Apple manufacturing in China is topic at Model UN

January 29th, 2012 at 22:28 » Comments (1)

Apple Inc. spent decades building a cult-like following in the education sector. From grade school, through college and into professional life, young people around the world feel a kinship ...more »

Going viral has double meaning in crowded workplaces

January 8th, 2011 at 09:25 » Comments Off

In November, upper respiratory infections nailed my new co-workers at Scratch Music Group.  A few weeks later, intestinal flu gripped our workplace.  This week, "going viral" didn't involve medical ailments ...more »

What’s that scratching sound?

December 13th, 2010 at 10:17 » Comments (2)

An odd benefit to growing up with two legally blind sisters in the 1970s was my very early DJ career. Along with magnifying glasses and the weekly large-print edition of The ...more »

Cartoonist captures SXSW’s odd artistic, corporate mix

March 15th, 2010 at 16:02 » Comments Off

A presentation by corporate product manager-turned-cartoonist Tom Fishburne captured the complex vibe of this week’s South by Southwest Interactive conference. Angry at the way “blood-sucking corporations” systematically dull the sharpest ideas, ...more »

You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments Off

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Getting comfortable being uncomfortable

January 21st, 2010 at 15:00 » Comments Off

Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »

Conference overload in fragmented PR market

November 7th, 2009 at 17:35 » Comments Off

My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  "He'd show up ...more »

Guest post: Baruch College’s ‘Dynamics of PR’ panel

October 19th, 2009 at 11:04 » Comments Off

By Alice Fong, Business Editor, The Ticker From left, Jeff Gluck, Peter Himler, Don Middleberg, Bill Southard (photo by Denis Gostev) Peter Himler speaks at Baruch College. (photo ...more »
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