Redefining media opportunities

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Category Page for: Listening Platforms

Where does TV content go? Monitor it to find out

September 26th, 2011 at 06:00 » Comments Off

By Dave Armon, President, Critical Mention The old days of media monitoring involved picking up the daily newspaper while you grabbed a cup of coffee in the morning ...more »

A PR firm dressed up like a software company

August 19th, 2011 at 10:14 » Comments Off

Today's introduction of a new automated evaluation tool by London-based Lewis PR got me thinking: Are service providers in the PR space not innovating fast enough? Or are PR agencies no longer ...more »

Jeremiah Owyang: Public relations will be impacted by ’social CRM’ in 2010

December 22nd, 2009 at 17:54 » Comments Off

There's something special about a guy who isn't a rock star yet has three times the Twitter followers of Bob Dylan.  He's not a deep-pocketed electronics retailer, yet his social ...more »

Digital marketing isn’t stale, but it’s mainly pale and male

October 10th, 2009 at 15:55 » Comments (3)

I don't expect diversity in the New York supermarket business.  Rightly or wrongly, I have long associated chains like D'Agostino and Gristede's as places managed by brawny Italian-American men. In the ...more »

How I spent my summer vacation

September 30th, 2009 at 17:30 » Comments (3)

The whole concept of a sabbatical is foreign to those of us who haven’t worked in academia. For someone who bought his first police scanner at age 14 and who ...more »