Redefining media opportunities

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Watching the Dough Rise: Restaurant Marketing on Facebook Now Fully Baked

June 1st, 2010 at 09:40 » Comments Off

Jittery marketing pioneers at big brands have chugged antacids, taken up yoga and updated their resumes as they await proof that their early forays into big-budget social media programs will ...more »

Is your crisis communications plan anti-social?

April 19th, 2010 at 11:47 » Comments Off

Chief financial officers have dealt with auditors since the days of the abacus. Smart chief technology officers bring in friendly hackers to test the ability of firewalls to withstand cyber ...more »

You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments Off

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Word-of-mouth Olympics: Einstein wins gold, Aveda silver

February 22nd, 2010 at 07:18 » Comments Off

Hats off to two retailers for getting creative giving freebies to consumers in February.  Neither had a damn thing to do with the Vancouver Winter Olympics, but Americans have medals ...more »

Getting comfortable being uncomfortable

January 21st, 2010 at 15:00 » Comments Off

Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »