Redefining media opportunities

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You say iteration, I say social optimization

February 28th, 2010 at 15:13 » Comments (0)

During the dress rehearsal for a meeting with Facebook executives, one of my colleagues took some ribbing for her use of iteration when talking about the reason a Fortune 100 ...more »

Word-of-mouth Olympics: Einstein wins gold, Aveda silver

February 22nd, 2010 at 07:18 » Comments Off

Hats off to two retailers for getting creative giving freebies to consumers in February.  Neither had a damn thing to do with the Vancouver Winter Olympics, but Americans have medals ...more »

Getting comfortable being uncomfortable

January 21st, 2010 at 15:00 » Comments Off

Most academic institutions are highly structured organizations, not unlike large corporations and the military. Students must abide by a code of conduct, faculty members have rigid tenure requirements, and campus security ...more »

When a tab isn’t a Tab

January 14th, 2010 at 00:34 » Comments (1)

Every industry has its own vocabulary. "ANFO" was lingo I learned in my first PR agency job, writing a monthly column called "Shot Rock" for Pit & Quarry magazine.  My account ...more »