Redefining media opportunities

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Category Page for: Earned Media

Mucking up Twitter

July 28th, 2009 at 13:59 » Comments (1)

Every time I walk through the cluttered aisles of the deep discounter Ocean State Job Lot in Rhode Island and see ill-conceived products like green tea soda or Maalox Whip, ...more »

When customer service works properly

July 17th, 2009 at 15:19 » Comments Off

A billing mistake resulted in Josh Muszynski's debit card being charged more than 23 quadrillion dollars for the pack of cigarettes he bought at a Manchester, NH, gas station.  The ...more »

Korean translation for ‘chutzpah’ may be newest Twitter challenge

May 15th, 2009 at 15:43 » Comments Off

New Yorker Sandy Cohen has started an unconventional translation company, Speaklike.  Rather than thriving on the conversion of encyclopedia-sized documents from English into Arabic or Portuguese, Sandy's start-up offers Twitter ...more »

Smart consumers, PR pros benefit from media fragmentation

April 30th, 2009 at 09:42 » Comments (2)

Sometimes fast isn't fast enough. As the Rochester, N.Y., reporter for UPI in the '80s, it used to embarrass me to get a message from BROOKS-NXF (Dorthea Brooks on the New ...more »

Shivers, nausea, fever? That’s just a PR guy who can’t sell his story while the media is covering swine flu

April 27th, 2009 at 11:43 » Comments Off

With circulations and ad sales down, staff cuts up and red ink flowing out of control, it’s easy to draw the conclusion that the coroner has official pronounced mainstream media ...more »

Trader Joe’s can’t make organic skim milk that foams, but its viral video rocks

March 7th, 2009 at 10:38 » Comments (1)

Ketchum won accolades at this week's PR Week Awards for its work promoting IKEA.  The firm smartly connected with the emotions of anyone who has snaked his or her way ...more »

Is the Loch Ness Monster really gay?

January 14th, 2009 at 07:23 » Comments Off

When the Twitter accounts of such icons as Britney Spears, President-elect Obama and Fox News were hijacked earlier this month, the story quickly became one of the hottest topics ...more »

Coffin’ up some publicity

January 5th, 2009 at 12:51 » Comments Off

[caption id="attachment_4" align="alignleft" width="300" caption="Jay Richardson views The Big Bopper"][/caption] Chantilly means something different to just about everyone. To my wife, a talented baker, it’s the whipped Chantilly cream she ...more »
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