Redefining media opportunities

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Category Page for: Earned Media

Watching the Dough Rise: Restaurant Marketing on Facebook Now Fully Baked

June 1st, 2010 at 09:40 » Comments Off

Jittery marketing pioneers at big brands have chugged antacids, taken up yoga and updated their resumes as they await proof that their early forays into big-budget social media programs will ...more »

Word-of-mouth Olympics: Einstein wins gold, Aveda silver

February 22nd, 2010 at 07:18 » Comments Off

Hats off to two retailers for getting creative giving freebies to consumers in February.  Neither had a damn thing to do with the Vancouver Winter Olympics, but Americans have medals ...more »

AOL: To hell with the long tail

November 30th, 2009 at 16:05 » Comments (1)

Riders of elevators in New York City office buildings know what topics are trending on Twitter even before they fire up their computers each morning. As legions of office workers scurry ...more »

Appreciating CEOs who appreciate PR

November 16th, 2009 at 10:35 » Comments Off

Don't let the mustard-colored sports coat fool you.  Tom Kunz is one hip CEO. As head of Cenury 21 Real Estate LLC, Kunz is in an industry that's being disintermediated by ...more »

‘CandySniffer’ iPhone app for Halloween?

October 28th, 2009 at 22:23 » Comments Off

Zillow just scored a nice Wall Street Journal hit, along with 300+ references in Google News, for its inaugural "Trick-or-Treat Housing Index."  Timing of its October 26 blog post was ...more »

Laptops on the flight deck: Can airline turn crisis into good PR?

October 27th, 2009 at 22:47 » Comments Off

Let's take the social media temperature of the airline industry. United breaks guitars. Bad situation, though I loved spokeswoman Robin Urbanski's quip:  "This strikes a chord with us."  She was classy ...more »

A media debate of Titanic proportions

October 15th, 2009 at 15:08 » Comments Off

The media execs attending lunch at the Paley Center for Media Tuesday seemed relieved that they could take a break from watching their P&L's get jackhammered by scrappy new entrants ...more »

As VNR industry dies, creativity remains on the scene in digital PR

October 2nd, 2009 at 12:54 » Comments Off

We’ve all heard how Orson Welles made his radio theater production of “War of the Worlds” so realistic that it panicked among many listeners who honestly thought earth had been ...more »

An intern’s brain is a terrible thing to waste

September 8th, 2009 at 15:59 » Comments (1)

Chocolate's in the news today.  If Cadbury is gobbled up by Kraft -- or Hershey or Nestle for that matter -- how would that impact you or your clients? With gold ...more »

Genesee earns coverage by pouncing on Obama ‘beer summit’

July 30th, 2009 at 07:05 » Comments Off

Most corporate communicators would steer clear of a news event involving charged racial tensions and the police. But President Obama's use of a "beer summit" to calm the war of words ...more »
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