About the author

Dave Armon has spent his entire career in media and marketing communications.  He was a teenage radio traffic reporter, a bureau manager for United Press International, an PR agency exec and a 20-year management team member at PR Newswire, where he rose to the post of chief operating officer.  Dave served on the boards of the social media monitoring firm Techrigy, sold in 2009 to Alterian, and is an active board member at PR software supplier dna13.  His current operating role is vice president of strategic services for Context Optional, a preferred Facebook developer that has created a “social marketing suite” to aid brands and agencies with fan page and Twitter moderation, publication, app-building and reporting.  An active internal blogger for years, Dave launched PounceNow  to spark conversation about how evolving technology is changing the way brands and consumers interact.  He can be reached at dave (at) pouncenow.com or via twitter.com/daveyarmon.

About the blog

Online consumer conversations and media coverage are intertwined in ways marketers and PR pros are only beginning to understand. PounceNow looks closely at issues related to disclosure, transparency and real-time communications.