Redefining media opportunities

PounceNow

November 7th, 2009 at 17:35

Conference overload in fragmented PR market

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My former boss had a funny line to describe how often the owner of a mid-sized New York investor relations agency showed up at free media breakfasts:  “He’d show up to the opening of an envelope.”

These days, any exec who attended the plethora of events aimed at professional communicators would be hard pressed to get their work done — assuming their job wasn’t eating rubber chicken lunches in hotel ballrooms and attending tweet-ups.

Barely a day has passed since I finished reading tweets from those attending the annual research symposium of the Society for New Communications Research (whose SNCR acronym is pronounced like the caramel-nougat-peanut candy bar) outside Boston.  Now, some of those very same techie flacks are heading to San Diego for the big Public Relations Society of America conference.

But wait, we’re not through yet. Thursday marks PR Week’s NEXT event in New York City.  On Nov. 12, 18 and 19, Steve Etzler’s  Business Development Institute is holding three separate forums.  Before the month’s out, there’s even a PR Camp in New York, the brainchild of Atlanta comms veteran Dan Greenfield.

I’m pretty sure the above list doesn’t come close to scratching the surface of autumn events designed to provide professional development — and a nice revenue stream for organizers.   Other organizers who do a quality job with educational events include  Women in Communications, the International Association of Business Communciators, National Investor Relations Institute, Mediabistro and Infocom Group.

The unprecedented fragmentation taking place among publishers, industry associations,  entrepreneurs and ad hoc groups involved in PR means there’s plenty of idea sharing and peer conversations taking place at these events.  The sad reality, though, is that many would-be attendees have to hold down the fort because of a lack of adequate staffing and a downhold on corporate travel expenses.

Anyone who wishes to see the PRSA action in real-time should keep their eyes on Twitter posts with the #prsa09 hash tag as well as a live video stream from dna13 on Monday, November 9 starting around 9:30 a.m. Pacific Time.   This free access to the conference can be found at http://blog.dna13.com

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