Comments on: Service businesses surrounding social networks: Facebook’s ‘Typhoid Mary’ http://www.pouncenow.com/2009/02/service-businesses-surrounding-social-networks-facebooks-typhoid-mary/ Redefining media opportunities Mon, 30 Jan 2012 05:41:41 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Donald O'Connor http://www.pouncenow.com/2009/02/service-businesses-surrounding-social-networks-facebooks-typhoid-mary/comment-page-1/#comment-35 Donald O'Connor Tue, 03 Mar 2009 17:37:57 +0000 http://www.pouncenow.com/?p=113#comment-35 I love the post Dave. Internet marketing is my life, social networking is very effective if used in the correct manner. In fact most seo and internet marketing companies offer it as an added service and can generate thousand if not millions in revenue. Image the potential hits, warm leads, overall branding for yourself. MySpace was super excellent idea... Now a cess pool -- maybe that's the wrong word, but its just not ideal for good marketing-- Hands down -- Facebook, Linkedin, Tweeter (no particular order) Your Chicago Internet Marketing Company, DINS-INC.COM Donald O'Connor I love the post Dave. Internet marketing is my life, social networking is very effective if used in the correct manner. In fact most seo and internet marketing companies offer it as an added service and can generate thousand if not millions in revenue. Image the potential hits, warm leads, overall branding for yourself. MySpace was super excellent idea… Now a cess pool — maybe that’s the wrong word, but its just not ideal for good marketing– Hands down — Facebook, Linkedin, Tweeter (no particular order)

Your Chicago Internet Marketing Company,
DINS-INC.COM
Donald O’Connor

]]> By: Amber Naslund http://www.pouncenow.com/2009/02/service-businesses-surrounding-social-networks-facebooks-typhoid-mary/comment-page-1/#comment-17 Amber Naslund Tue, 17 Feb 2009 16:04:12 +0000 http://www.pouncenow.com/?p=113#comment-17 Hi Dave, Interesting post. While I'm as passionate about monitoring and engagement as I can be, I'm very leery of the idea that companies will use proxies or third-party services to "engage" on their behalf. It's taking away a very key component to earning credibility in social media: trust and authenticity. If I'm a customer and I'm excited that you're connecting with me online only to find out that it's really your agency tweeting on your behalf, I'm not only going to be disappointed, but I'm going to question your integrity on a number of levels. If I'm not valuable enough for you to engage with me yourself, why are you worth my attention? It's a slippery slope as the mad rush to monetize social media takes over, but the winners will always be the companies that are engaging in social media for the right reason: building better, stronger, and more lasting relationships with the people that drive their business. Cheers, Amber Naslund Director of Community | Radian6 @AmberCadabra Hi Dave,

Interesting post. While I’m as passionate about monitoring and engagement as I can be, I’m very leery of the idea that companies will use proxies or third-party services to “engage” on their behalf. It’s taking away a very key component to earning credibility in social media: trust and authenticity.

If I’m a customer and I’m excited that you’re connecting with me online only to find out that it’s really your agency tweeting on your behalf, I’m not only going to be disappointed, but I’m going to question your integrity on a number of levels. If I’m not valuable enough for you to engage with me yourself, why are you worth my attention?

It’s a slippery slope as the mad rush to monetize social media takes over, but the winners will always be the companies that are engaging in social media for the right reason: building better, stronger, and more lasting relationships with the people that drive their business.

Cheers,
Amber Naslund
Director of Community | Radian6
@AmberCadabra

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